Methods of Communication at Portmeirion :: Computer Science

Strategies for Communication at Portmeirion ========================================== In this segment I will depict the various sorts of correspondence inside Portmeirion along with the utilization of ICT. Here are a few instances of composed correspondences that Portmeirion use; * Letters: ICT now have a significant part when composing letters on the grounds that a part of company’s want to word process them as it speedier, less difficult and neater. Letters can be sent home to make clients mindful of the most recent offers. * Notes can be utilized to educate work schools of gatherings with the rest of the organization. * Faxes * Text Messages: * E-Mail: ict is utilized in light of the fact that letters are sent electronically  · Notices for Notice Boards): ICT could be utilized as they could show sees on notice sheets utilizing Word or Powerpoint or a DTP bundle †banners done on the PC consistently look progressively appealing and neater †additionally they can be spared an altered later on. * Reports: could be composed for significant regions of advancement or concern utilizing ICT. * Agenda * Records: of clients and day by day deals and so on could be saved money on document utilizing ICT. * Magazines: company’s could distribute magazines and other limited time writing for conveying data * Diaries * Memos are utilized to help laborers to remember certain occasions and to pass messages between divisions * Contracts and other work force records * Calendars * Invoices and other money related records * Checks (installments) * Graphs and Charts * Reports can be utilized to make provides details regarding workers, buys and trades. * Posters and handouts are utilized for ads * Here are a few instances of Oral Communication that Portmeirion use: * Telephone * Voicemail * Web Cam and video conferencing * Meetings * Answer Machine * Requests  · Office (could send messages) * Discussion * Dictaphone * Training meetings * Face to confront talking * Vide * Interviews C2 C3 ===== Are strategies for correspondence at Portmeirion powerful? ====================================================== Portmeirion's correspondence is exceptionally powerful as I would like to think or the consequences will be severe the business wouldn’t be as fruitful. This is on the grounds that each business requirements to speak with its laborers or the laborers need to speak with one another. A way this is demonstrated is if the Sales what's more, Marketing office is doing another advancement that they can tell the ICT division to send a letter out to all the clients of Portmeirion via mail combining which requires ICT Composed correspondence outside of the business Word preparing, exceed expectations, email and fax are a portion of the ways that composed correspondence is utilized outside of a business. These are very powerful supposing that the organization is doing another creation they can send a letter to all the companies’ clients via mail consolidating this implies that they can send a similar letter to various clients by

Needlenutz Business Proposal Essay Example For Students

Needlenutz Business Proposal Essay Needlenutz gives a wide choice of attire to incidental examples to browse. The choice of yarn that my store handles will premium our focused on showcase from the collections of shading to the heaviness of the yarn. We additionally give various hues and sizes of needles for your venture as to conveying yarn packs to help keep you sorted out. Needlenutz purchases in mass from our maker to hold dispatching costs down. The offers a decision for our clients relying upon the task they are making as they can purchase in products or a solitary yarn move whenever it might suit them. We have an extra space that keeps all entrance mass in. At the point when clients come back to the store for even more a specific item, we will have that specific kind of item in the back for them on the off chance that they don't discover enough on the rack. This is advantageous for the client so they can buy the product(s) at there comfort and causes them spending costs simpler. Offering types of assistance for our clients is a significant need. We can give high client assistance to the customer. They can view and evaluate the sorts of yarn, needles and frill that we convey to ensure they are alright with the item they have picked. Do to the size of our stockpiling; we are likewise ready to offer loan administration for our clients. Needlenutz will be a goal store; we will give exceptional sorts of things from yarn, needles, line markers, yarn winders to yarn sacks for our focused on advertise. My store will be moderate with certain deals. We will convey inside the store and indexes for imparting our items and up coming deals. Our store configuration will be loose, quieting air in a freestyle format. We will give an economical serious client servi. .harmony. It keeps the client in your store longer than snappy in and out shopping. Our store plays two kinds of music for the duration of the day. In the first part of the day is by and large are multi year elderly people ladies who are searching for some shopping that includes quietness from their children. They come into our store hearing sounds impact nature tunes playing out of sight. In the mid evening as our more youthful objective age scope of mid thirties come to shop, who are still in a hurry, just escaped work and doesn’t need something for them to completely unwind as well. We play 105.3 Hot - FM to playing an assortment of cd’s like Bon Jovi to Alicia Keys. The aromas that our store will utilize are plug in scents that radiate the smell of materials, flower and sea breeze for the unwinding of summer. Winter we will utilize the scents of sugar treats, crusty fruit-filled treat and maple syrup for the comfortable sentiment of home.

Catch the Best Ways - How to Improve Your Grade in Exams

Catch the Best Ways - How to Improve Your Grade in Exams Whether you’re in college, high school, middle school or even primary school, grades are important for you. Your middle school grades help you get into high school. High school grades help you get into college. College grades help you get a degree and then a job. If you want to learnhow toimprove your grade then follow these article. In colleges, every student spends both a pleasant and difficult experience. On one side, classmates are always ready for the party. On another discusses, professors are giving you more and more assignments. Finally, You’ll have to use your own effort and determination to improve your grade and the most important is do smart work. Here are the Tips to Improve Your Grade Summary Here are the Tips to Improve Your Grade Attend Your Classes:Pay Attention in ClassesTake Excellent Notes in Every ClassDo Your Homework Assignments FastReach out to successful studentsFocus on Weak AreasAlways Ask your Teacher for any questionsJoin Study GroupsUse Fun Learning MethodsGo over your syllabusEat Right and Get Enough SleepGet a TutorParticipate in Every Extra ClassFind online helpCreate a Study Schedule and Get Yourself OrganizedFigure out where you went wrongControl your Social Media AddictionRemember to take a breakStay healthyConclusion: Attend Your Classes: No textbook can explain something to you like another person can. Class gives you another perspective on the material besides just the textbook. Attending class and taking good notes can help to improve your grade and focus on what is important. If you attend classes daily your teacher realize you’re really interested in learning. In the future, you need any help. They are always ready to provide help. Pay Attention in Classes The best thing you can do to improve your grades is focus and pay attention in class. A good way to pay attention in class is to ask questions. When you have a question about something and you dont understand something in class. You want to know more about it, raise your hand and ask. Take Excellent Notes in Every Class Note taking forces you to pay attention and helps you focus in class. YourNotes will help you remember concepts, develop meaningful learning skills, and gain a better understanding of a topic. Effective notes will even lead to less stress when test time comes around! Before taking notes firstly, write down key points and important things. When your teacher discusses the important topic, copy them down as well as how to solve them for future reference. Do Your Homework Assignments Fast Try to start your homework assignments on the same day they are assigned. Plan to get your homework done in advance so you can review and revise without pressure. After finishing the assignment early, you may be able to get your teacher, tutor or someone else to review it and provide feedback. It also helps to develop a sense of responsibility, and a working idea that will benefit them well beyond the classroom. Reach out to successful students Try to identify the most successful students. Make plan study parties and review sessions with these students. Your grades will improve as good habits rub off on you. You can try to form a regular study session and once a week with the top students in your class. Focus on Weak Areas You must introspect yourself and try to analyze your weak areas. It is a particular module for improving grades. If you have any doubt you can visit your professor during free time for clarification. Always Ask your Teacher for any questions If you have any doubt then try talking to your teacher. Set up a meeting after school or at lunch and explain your problem to them. They might be better able to understand where youre struggling and help you find a way to overcome the problem. Join Study Groups Study groups will give you a chance to combine ideas and concepts with a group. You will be able to teach and learn from each other. All of your different pieces of intelligence and understanding is the best way to learn. You can compare notes and discuss with the class to make sure that you all have the fullest, best understanding of the material. Use Fun Learning Methods Learning doesn’t have to be a burden. There are ways of making it fun. Study groups are also exclusive for both making friends and easily achieve new information. Sometimes your friends may understand concepts you don’t, and vice versa. Go over your syllabus At the beginning of the year or semester, your teachers will probably give you a syllabus. This is a written summary of all of the subjects you will study for over the semester/course. You should go over this syllabus carefully and ask your teacher about anything that does not understand. Eat Right and Get Enough Sleep Eating poorly can make it hard for your brain to work as well as for sleep. Scientists say that when we sleep, our brains clean out toxins and other dangerous materials that keep us from being able to think clearly. Get your min 7-8 hours of sleep and eat a healthy, balanced diet. You should eat fruits, vegetables and healthy protein sources like nuts. Also, try to go to bed and wake up at roughly the same time each day. Get a Tutor Many students struggle their classes on a routine basis for many different reasons. Large class sizes, few resources, and a difference in learning needs are among the top struggle factors. A tutor can ignite a love of learning, encouraging students to do their best and builds confidence. They give students individualized attention that they don’t get in a crowded classroom. Participate in Every Extra Class Extra class is especially important because your teachers also provide grades for participation. If there are participation grades, teachers aren’t looking for quantity as much as they’re looking for quality. Participation also determines your understanding of the subject matter to the teacher. Find online help Online learning has become very interesting. Sometimes, students can’t get benefit from textbooks as it is hard to get everything from one book and to get the proper knowledge about the topic. You can find the best tools for that syllabus which can guide them step by step. Create a Study Schedule and Get Yourself Organized Creating a schedule is the main key to success in every field. Create schedules with courses, exams and deadlines for submitting papers. Also, keep track of the index and write sheets for every read book. Have a balanced program containing studying hours and relaxation time, too. Create and manage a study schedule is the excellent way to learn how toimprove your grade. You can divide your task according to short and long-term goal. Short-term goals might include passing a test in a week, a paper within 2 weeks, or memorizing a presentation in 10 days. For these projects, break up your tasks by day. Long-term goals might include getting into a certain college, winning a scholarship, or landing a certain job or internship. For these, break down your goals by week and month to make them more manageable. Figure out where you went wrong Go over past exams and review the improvements. Write a list of concepts you don’t understand and try to solve it. It usually helps to improve your grade scale and specific expectations. Control your Social Media Addiction Study is the most important things in a student’s life and learning good habits and gaining knowledge to become a person with good character. Getting too much involved in social media can lead to an addiction that inculcates topic, habits. Sometimes students indulge in chat with friends for hours, and this leads to a waste of time that could have been used for studying, playing or learning new skills. Remember to take a break If you dont make space in your study schedule for a little downtime, youll totally feed up. Breaks in your study routine can positively affect your attention abilities. Taking breaks from studying can improve both focus and attention. It’s important to choose the right type of activity for your study break so that you can return back refreshed and focused, ready to get back to your books. Stay healthy Dont underestimate how much of an impact your health can have on your grades. Eating the healthy foods and drinking lots of fluids. You might not want to believe it, but exercising regularly will give you a huge energy boost. A healthy diet can give you the energy you need to improve your grades. You will be surprised by how much more energetic and confident you feel when eating a diet of healthy foods. Conclusion: The mentioned tips are the way become a master of your grades and not that hard if you act now and follow the tips. As bad grades in college are discouraging, they don’t have to mean failure. You learn from your mistakes is true and this learning can help you how toimprove your grades permanently. Don’t wait until the end of the semester in order to start working on your papers. Follow the indications and improve your academic situation in simple and sometimes fun ways.

Steve Jobs The World Wide Web - 1533 Words

Apple is now a household name. And so is the name of its founder, Steve Jobs. It all started in the garage of the Jobs family in 1976, on April Fools Day with Steve Wozniak (Walter). Jobs was an inventor and entrepreneur, as well as a marketer. He was the chairman and CEO of Apple until his death in 2011. However, there was a brief period where Jobs was banished from his own company in 1985, after he had a power struggle with the board of directors at Apple. At that point, even though he had lost it all, Jobs kept moving forward and created NEXT. â€Å"NEXT is a computer platform developing company that specialized in business markets and higher education† (Steve Jobs biography). Unfortunately, even though the NeXT company had the claim to fame of being the platform on which Tim Berners-Lee created the World Wide Web, the company was a miserable failure. Even so, Apple bought the company for a whooping $400 million in 1997, when it desperately needed an unparalleled and unprecented software for its new line of computer (Steve Jobs biography.) This background tells us how Jobs is an American icon for the biggest entrepreneur. He built Apple Inc. in his garage and through pure skill and effort, built it into the big business it currently is. He stands as an example for all Americ ans that anything can be achieved through effort and that big dreams do pay off if one works hard enough with perserverance. More astonishing is the fact that Jobs s youth was riddled with frustrationsShow MoreRelatedThe Impact of Apple Computers887 Words   |  4 Pagesthat helped created a device that made Apple famous in the 1980s. Steve Jobs and Steve Wozniak (Woz) are the two geniuses of their time. They created the Apple Company in the 1970s, and when these two combined their knowledge of computing, they invented the world first low-cost computer in 1977, the Apple II. Not only these computers are affordable, they were user friendly, and they had a useful program called VisiCalc (the world first spreadsheet that is useful for business people). These computersRead MoreSteve Jobs : Nonconformist Of The 21st Century1387 Words   |  6 PagesSteve Jobs: Nonconformist of the 21st Century When an individual adheres to the standards and regulation that are set by society, they are considered a conformist in its purest form. On the opposite side of the spectrum, those who do not follow these specific guidelines set by society are labeled as nonconformists. In essence, a nonconformist is an individual who goes beyond the principles of others, at the same time, is able to enhance the well-being and creativeness of other individuals. SteveRead MoreSteve Jobs, Mastermind Of Apple Inc.1399 Words   |  6 Pagesindividuals. Steve Jobs, mastermind of Apple Inc., is a nonconformist of the 21st century. Jobs’ ultimate goal during his time with Apple was to inspire the creativeness others through the use of Apple’s technology. Before Jobs founded Apple Inc. in 1976, computers were nowhere to be found in homes during this time. Rather, computers were mostly found only in lab schools or in certain work offices. As someone who changed the computer industry and made th e personal user experience possible, Jobs provedRead MoreEssay On World Wide Web1053 Words   |  5 PagesHistory of the Web Sir Tim Berners Lee is the computer scientist who created what people know as the World Wide Web. After graduating from Oxford University, Berners-Lee became a software engineer at CERN, the European Organization for Nuclear Research, near Geneva, Switzerland. Here, Berners-Lee noticed that scientists were having trouble sharing information. Berners-Lee once stated, â€Å"In those days, there was different information on different computers, but you had to log on to different computersRead MoreA Brief History of Apple Inc1441 Words   |  6 PagesBackground: A brief history of the organization â€Å"Apple Inc. founded by Steve Jobs and Steve Wozniak was incorporated on January 3, 1977 and its central corporation resides in Cupertino, California† (Apple Inc., 2014). Apple is a world-wide organization that is known for programming, designing, developing, creating and selling consumer electronics. The company is mainly known for their Macintosh line of computers, Mac OS X software, iTunes media application and also the iPhone smartphoneRead MoreEssay on Documentary – Steve Jobs: Billion Dollar Hippy, Bbc1168 Words   |  5 PagesDOCUMENTARY – STEVE JOBS: BILLION DOLLAR HIPPY, BBC RESEACH QUESTIONS – based on Steve jobs and Apple MARKETING THE BRAND 1. How has apple marketed itself to the world? How has it continued with its vision over the 25 years that it has been in business? At the conference, Jobs introduced the new generation of computer with Macintosh. The computer had interactive graphic and mouse. Moreover, it promoted the brand of Apple as the pioneer of computer technology. In other words, Apple changedRead MoreThe History And How Of Computers915 Words   |  4 PagesThe History and How of Computers Everything you do on a computer or phone is meticulously programmed. Surfing the web requires HTML, CSS, JavaScript, JQuery, and PHP. Lines upon lines written such as â€Å"$temp = password_hash($object-password, PASSWORD_BCRYPT);†. The binary zeros and ones of machine code turn into video games, websites, and programs such as what you are using right now to read this. The age of information was brought forth by the ability to access all known information and share newRead MoreInfluence of Apple on Society1369 Words   |  5 Pagespersonal computers, innovating beyond what people even dreamed of, and Steve Jobs, redefining the definition of a CEO. Apple is an iconic American company that is making a lasting impression on society through their products and their story. Part One: History of Apple Steve Jobs and Steve Wozniak first created Apple Inc. privately as Apple Computers. Both kept themselves close to the most up-to-date technology of the time. Steve Wozniak began attending meetings with the Homebrew Computer Club. Read MoreUse Of Porters Five Competitive Forces Model1354 Words   |  6 Pagesmarket to buy including emotional and logical drivers. Lastly, we will have a written positioning statement that identifies our target market. Apple has become a household name all over the country and all over the world. It is fair enough to say that the organization that Steve Jobs and Steve Wozniak formed has evolved from humble beginnings to a large scale worldwide phenomenon. Founded in 1976 Apple Computer Inc. was solely an organization that made computers, as we all know that no longer holds trueRead MoreThe Evolution Of Computers During World War II961 Words   |  4 Pages1941 Atanasoff and his graduate student, Clifford berry, design a computer that can solve 29 equations simultaneously. This is the first computer that can store information on its main memory. Then, in 1943 Project Whirlpool begins, during World War 2 the U.S Navy asked the Massachusetts Institute Of Technology (MIT) about constructing a flight simulator to train bomb crews. The team first built an analog computer, but they found it not logical and suitable for its purpose. After the designers

Living Room Of The Estate House - 1349 Words

Danny and Trevon walked into the lavish living room of the estate house and found Kaslov was sitting on the sofa his legs crossed at the knee with an imported beer in his hand was watching a very large flat screen television which was showing financial news from around the world. He looked up and saw the two men walking into the space and spoke, very good, I expect this means that you to have worked out or differences in that all is well to go forward with the next job? The two men looked at each other and smiled, Trevon even gave a bit of a chuckle before they moved closer to where Kaslov was sitting and stood side-by-side. Yeah, I guess you could say that. Trevon said. Kaslov looked at them with a quizzical aggression on his face not fully knowing what was that they meant by the inside joke. They were sure that if he did know what they had just been doing in his lush tropical garden that he probably would not be as meaningful to them continuing for the job that he had planned for them. â€Å"Very well, then I guess we need to get to the details of the job that I have in mind don’t we. If you will sit down please there is a lot to go over and very little time to get to It.† he said as he stood up and walked to the TV monitor and inserted a SD card into the reader on the side. The screen flickered and he picked up the remote and navigated through the presentation that was on the card. As the file opened the two men took seats on the small chairs that were before theShow MoreRelatedBuying A Home : The Story Of Kito And Evies Real Estate Market1241 Words   |  5 Pagesblessing, Evie realized that it was important to prepare for every aspect of the process. Uncle Leo and Netty also longed to own a home and although at this point, Evie had only verbalized her desire to do the same, she had not investigated the Real Estate Market, while Uncle Leo and Netty frequently spent week-ends touring Open Homes for sale in the hopes of finding the right one for them. Independently, they explored various neighborhoods in and around Redwood City, searching for desirable areasRead MoreThe Sandringham House970 Words   |  4 PagesSandringham house, as the much-loved living place of royal members, has seen its many deaths: Prince Eddy (the Prince of Waless eldest son) in 1892, Queen Alexandra in 1925, George V in 1936, and George VI in 1952. Comparing to Buckingham Palace and Windsor Castle, Sandringham house has its special attractions to royal members for architectural style, living environment, interior or exterior decoration etc. However, this spectacular building was not the same as what it look like at present. MoreRead MoreIndian Architecture And Its Influence On The Country s Economic, Political And Cultural Conditions1188 Words   |  5 Pages 2014 Assignment 1, Draft 1 While writing this essay I wondered that for all these years, what made my family change their residence. Was it just cause they got bored for the house or probably cause they didn’t like the city they were living in or was it some other factors that compelled them to do so. Our styles of livings are greatly affected by the country’s economic, political and cultural conditions. Any change in these factors affects the common people the most. I have been brought up in aRead MoreMy New House723 Words   |  3 PagesLiving in Troy for 30years, we have moved three times for three new houses. The last one lasted over 20 years, we then decided to make another move. After visiting many existing houses in Birmingham and Bloomfield Hills, we couldn’t find anyone we liked. One day my friend Carl told us about a new estate development, Walnut Brook Estates (WBE) in Rochester Hills and suggested us to visit it. WBE has bordered South Blvd with Troy on the south, between Crooks Rd on the east and CollegeRead MoreCritical Summary Of Cathedral By Raymond Carver1223 Words   |  5 PagesBub’s wife is caring, empathetic, and affectionate; Robert is kindhearted, appreciative, and open to new experiences. In contrast, Bub is closed to new experiences, selfish, and judgmental. The story takes place in Bub’s home, primarily in his living room, where the three talk about many different things. The wife’s role in the story is to give premise for Robert’s visit, and to keep Bub in check, behaviorally. Robert serves as a contrasting personality to Bub, and his life experience is foreignRead MorePros And Cons Of Single Family Homes1436 Words   |  6 PagesPeople prefer single family homes as they are the ideal place to raise a family and live the American dream. As 80 percent of people prefer single family homes, 87 percent consider privacy in owning a single family house and 45 percent say that privacy is a must and a major key point in owning a home. In which the city can’t provide such thing and the suburbs and places around the city do. Choosing to live in the suburbs and not the city is a dream, as it brings more to families than the city likeRead MoreMy New House746 Words   |  3 PagesWe lived in Troy for 30years and have moved three times for three new houses. The last one lasted over 20 years, we decided, it was the time to make another move. After visiting many existing houses in Birmingham and Bloomfield Hills, we simply couldn’t find any houses fit in our interest. A friend Carl told us, there was a new estate development, Walnut Brook Estates (WBE) in Rochester Hills and suggested us to go for a look. WBE has bordered South Blvd with Troy on the south, betweenRead MoreFormal Business Report - Argentina1133 Words   |  5 Pagesthat will also accommodate extended family and guests? We have found the perfect real estate that fits all of your needs. Abstract Looking for a vacation home for your family that will also accommodate extended family and guests? We have found the perfect real estate that fits all of your needs. LAKE front home In Bariloche LAKE front home In Bariloche Daniel Ladner Relator, International Real Estate 5748 Wing Way Dallas, TX 75201 April 15, 2015 Swiller Family 123 Hideaway Lane HoustonRead MoreAn Interview Of Mr. Connor s The Real Estate Market And Its Effects On The Elder Canadians881 Words   |  4 Pagespotential issue in the real estate market. The report shows the concern of Mr. Connor regarding the dynamic real estate market and its effects on the elder Canadians. According to Mr. Connor, the debts on the mortgage should be closed before retirement. The interest rates are apparently increasing and this would decrease the value of real estate business soon. And he is afraid that majority of the Canadians will be affected because most of their assets are tied up in the real estate market. The report concludesRead More18th Century Sugar Estate1463 Words   |  6 Pagesa large sprawling plantation with different buildings and crops. The land was used for mainly three purposes: 1.   Agriculture: Canefields woodlands and provision grounds 2.   Buildings: Factory, workshops and hospital/goal 3.   Living Quarters: Great House, Overseers house and slave huts Canefields Most of the land was used for the cultivation of the canes. Other colonies such as Jamaica had land that was not suitable for sugar cultivation but was used for other crops such as coffee. Provision Grounds

Li Fung Free Essays

1. What has been the historic strength and strategy for Li and Fung? Since Li and Fung was founded in 1906, the company has more than 100 years of history and it is the main historic strength of Li and Fung. It accumulated lots of information and experience, which other competitors couldn’t have owned without such a strong historic background. We will write a custom essay sample on Li Fung or any similar topic only for you Order Now Li and Fung is a publicly traded family company. Speed, Solidarity, authenticity, trust, and control are the benefits to running a family business. For example, in a family business, people can think something in the morning and begin working on it in the afternoon; after all, the family is a natural team. Trust is essential in all business and family businesses get a high level of trust among family members. In the early 1970s, Fung brothers who were both educated at Harvard Business School returned from the United States. Fung brothers’ returned heralded Li and Fung’s transition from a family- owned business to a professionally managed firm, with a planning and budgeting system in place for the first time. As more source of supply emerged in the rapidly industrializing Asian economies, Li and Fung expanded its regional network of offices throughout the Asia-Pacific region and this can be contributed to the fact that Li and Fung was Hong Kong based. By 2000, Li and Fung became a $2 billion global export trading company sourcing and managing the global supply chain for high-volume, time-sensitive consumer goods. 69% of Li and Fung’s sales were in the United States and 27% in Europe. With 48 offices in 32 countries, the company provided value-added services across the entire supply chain in a so-called â€Å"borderless† manufacturing environment. Therefore, Li and Fung clients benefited in several ways: supply-chain customization could shorten order fulfillment from three months to five weeks, and this faster turnaround allowed clients to reduce inventory costs. Moreover, in its role as a middleman, Li and Fung reduced matching and credit risks, and also offered quality assurance to its customers. Furthermore, with a global sourcing network and economies of scales. Li and Fung could offer lower cost and more flexible sourcing than its competitors. Li and Fung even started offering clients virtual manufacturing, or product design services. Li and Fung was entrepreneurial, allowing senior managers to run 90 small, worldwide management teams as separate and individual companies. These dedicated teams of product specialists focused on the needs of specific customers and were grouped under a Li and Fung corporate mbrella that provided centralized IT, financial and administrative support form Hong Kong. This decentralized corporate structure allowed for adaptability and rapid reaction to seasonal shifts. In Li and Fung, performance-based promotion and compensation were cardinal principles. Each Li and Fung’s top executives negotiated individual compensation packages. Li and Fung bonuses were based on profits without ceiling. How to cite Li Fung, Essay examples

Marketing strategy of Rolex and McDonald

Introduction Marketing strategy of a company, in practice and theory, is often replete with gaps. Often, marketers have deviated from the theoretical principles to develop their own set of rules that they have dubbed more useful in marketing and selling their product.Advertising We will write a custom essay sample on Marketing strategy of Rolex and McDonald specifically for you for only $16.05 $11/page Learn More This paper is a case study analysis of Rolex. The main objective of the paper is to ascertain the gap in the marketing strategy and principles adopted by Rolex with that of the theoretical marketing framework presented by McDonald and using anatomy of world class marketing. WCM This analysis is done using the 10 points of world class marketing developed by Malcolm McDonald. The first point shows the market orientation of the company. The first point entails that it is the work of the company. It is the job of the top management to instill among its employees the ideal of customer orientation. In other words, customer orientation has to be enhanced in order to ensure greater possibility of creating products that would satisfy the customers. In case of Rolex, the company has historically paid a lot of attention to the product that they created. As the company sells luxury products, it makes sure that all the qualities of luxury are presented in the watches crafted by the company. Further, the customers should be made a vehicle for promotion. This can be attained only by making high quality products. A high quality product that satisfies the customers exceedingly would ensure that he/she promotes it to his/her peers. Rolex has achieved this through its quality and brand name. Thus, the first point of McDonald has been satisfied by Rolex’s marketing strategy. Rolex is a luxury watchmaker. The company is famous for its unique targeting, segmenting, and positioning of their product. However, with the change in the generat ions and ushering of the new generation who is more inclined towards new fast moving technology than a timeless timepiece, Rolex faces a challenge as to how they can attract these new emerging customers. In this section, we will first discuss the marketing strategy of Rolex. Usually companies carry out extensive research and analysis before formulating the four Ps of marketing – price, promotion strategy, place, and product. We undertake a thorough research of the marketing strategy and mix of Rolex.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The target customers for Rolex are both male and female. Targeting both the demographic section is advantageous and helps the company to spread its market. Rolex’s advertising strategy entails celebrity endorsements. In order to cater to a certain economic class the company meticulously positions itself targeting the rich and the one s who crave for â€Å"class† rather than â€Å"beauty† . This is evident from the taglines used in previous Rolex advertisements such as â€Å"Class is forever† . The products that are presently marketed by Rolex can be broadly divided into three collections – Oyster collection, new 2013 collection, and Cellini Collection. The oyster collection boasts of â€Å"elegance and prestige† and has twenty models in the collection. The second collection is the new 2013 collection of Rolex is a new collection of chronometers with cutting-age technology instilled in them to attract the new generations and retaining their old classiness. The third collection is the Cellini collection . The second point as enumerated by McDonald is to understand the sources of competitive advantage for the brand. McDonald has segregated this into three categories – superior position, skills, and resources. Superior position entails niche products with high degree of diff erentiation and concentration on pricing. The products are positioned in a niche market as luxury brand with high pricing. The watches sold by Rolex are priced high. The pricing strategy goes with their promotion and positioning strategy. Further, as their products are made with very expensive raw material and they happen to be fitted with the best quality technology. The high price is equivalent to the positioning of the product as a luxury item. Understanding the environment of the company has a specific implication on the marketing strategy of the company. An analysis of the macro and the microenvironment helps to ascertain the threats and opportunities that are present for the brand in the market.Advertising We will write a custom essay sample on Marketing strategy of Rolex and McDonald specifically for you for only $16.05 $11/page Learn More In case of Rolex, the threat is the aging demographics of the target market of the brand. With aging populat ion, the taste and preference of people are changing considerably, which has inculcated a threat to the organization’s product demand . Thus, the aim of Rolex should be to target younger target market Luxury brands have swept over to the emerging economies. All marketers of different luxury items from automobiles to wristwatches have started targeting the developing, emerging market of the Asian giants like China and India . According to the predictions of analysts by 2018, Asia Pacific will be biggest market for luxury goods . This presents a unique opportunity for luxury watch brands. The fourth point that is enumerated is to understand one’s competition. The company should categorically understand who their direct and potential competitors are. Further, they should also be aware of the substitutes, backward and forwards integration competitions, and of the competitor’s strength and weaknesses. The major potential of Rolex is that it is in the luxury brand mar ket, which is highly driven by brand loyalty and recognition. The direct competitors of Rolex are other brands like Omega, Longines, Cartier, Chanel, Patek Philippe, etc. Figure 1: Rolex is the market leader in luxury watch market Further, Rolex faces the threat of fake products in the market. This provides a stiff competition in price-sensitive Asian markets.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The fifth is to understand the market segment. The market segment that the company has placed its product in is the luxury market, and the prices are high as they are placed in the luxury market. Rolex watches are branded as a symbol of superiority. For instance, older advertisement campaigns of the company had tag lines like â€Å"If you were looking for lost empires here tomorrow you’d wear a Rolex† . The positioning of the products is that of excellence and symbol of success. The promotional strategy of Rolex can be categorized into following classes – Advertisements in televisions Print advertisements in magazines and newspapers. Sponsors of gaming events like Wimbledon Embedded advertisements in movies like those of James Bond In television, the advertisements are usually placed in the lifestyle or sports channels showing major sporting events like tennis and golf. Usually Rolex advertisements accompany airing of James Bond movies. Rolex spends most in ne wspaper and magazine advertisements. Promotions help companies to familiarize their products to the customers. However, what is promotion to a luxury brand like Rolex? The promotional strategy of Rolex is to sell the idea of the class that Rolex attaches to itself. Rolex is not promoted as just a brand, but as a way of life, as class, as society. For instance, the Oyster models of Rolex was first introduced in 1926 as the first waterproof watches and since then has clad the wrists of many famous personalities but as timeless is the brand the essence of the clean, utilitarian design of Rolex has not lost its edge . The tables below show advertisement expenditures of Rolex and its competitors in magazines and newspapers. Figure 2: Advertisement Expenditure The sixth point is ascertaining the strength and weakness of the brand. In this case, Rolex’s strength is its product’s unique style and positioning. The weakness of the brand is its present appeal to the older targe t customers, and inability to target newer generations. The seventh point is to understand the dynamic market for the product, i.e. to conduct a life cycle analysis. Life cycle analysis helps in ascertaining the position in the life cycle where the product lies. The eighth point suggested by McDonald is to have a strong portfolio of products. The products that are offered by Rolex are unique and timeless. Their appeal is great as each are made differently and crafted in different styles. The ninth point shows that a company should formulate a strategic marketing policy and stick to it. In case of Rolex, the company has adhered to its niche marketing strategy since the beginning and therefore its charm and demand has not faltered. The last point presented appeals to the companies to maintain a professional attitude in promoting and marketing its products. It is important for the company to understand all the above marketing tools and continually evaluate its products using these tool s in order to make predictions of any impending changes in future. Marketing Leadership Council (MLC) Marketing leadership council is the new-age marketing tool that helps marketing leaders to change the way they have so far addressed the long-standing conventional wisdom. MLC is usually associated with the corporate executive board. The main areas that the MLC program looks into are – research, peer benchmarking, networking, online learning, best practices, support system, and diagnostic tools. The main aim of the council is to help its members to benchmark their performance, risk factors, operational process, human resources, and transition of leadership. The MLC has provided certain aspects of business through their researches, which helps companies to benchmark their performance. This model enumerates the need to enhance presence in social media. They believe more customers can be influenced through promotions in the social media. In case of Rolex, the presence of the com pany remains scant in any of the social networking websites. Very few online campaigns have been launched by Rolex so far. One reason may be that the target customers are not same as the social network users. However, one must note that in order to target newer generations, Rolex must embrace innovative methods of marketing that other companies have already started to embrace. The idea of MLC is not to teach the customers but to un-teach them. MLC dictates that marketers should strive to un-teach what customers already know about the product or brand. However, in case of Rolex, this rule may not apply, as the basis of Rolex’s success is what the customers already know about the brand. Un-teaching that would deplete their existing brand name. the idea of the company was to make sure that the perception of the customers is properly molded through previous advertisements, which, unfortunately, the MLC model suggests to change. Therefore, this differs from the WCM point, which st ates that the brand should utilize its core competencies. In this respect, the question that arises is, if the niche promotional strategy adopted by Rolex following the WCM model is apt for the company today. The question that arises is why does Rolex follow a niche promotional strategy? The answer to the question is simple – Rolex’s product and positioning does not support and/or demand a mass-marketing strategy. Niche promotional strategy is apt for a brand like Rolex that sells only luxury items and that too, to a niche target market. Conclusion The overall analyses of the two models demonstrate that Rolex has been following the WCM model more closely than the MLC model. The WCM model is more theory oriented while MLC is more application oriented. The company’s present marketing strategy demonstrates that they have continued to follow their old strategy and have not undertaken any effort to embrace the new age marketing principles. This has intensified their problem of targeting new age customers. Based on the above study it can be intuitively said that Rolex needs to change the way their marketing team thinks and perceives their brand. References Adams, A 2013, Wrist Watch Brands Models Of High Value, http://www.forbes.com/sites/arieladams/2013/01/10/wrist-watch-brands-models-of-high-value/. Forster, J 2012, The Rolex Problem, http://www.forbes.com/sites/jackforster/2012/09/03/the-rolex-problem-a-semi-rational-look-at-the-worlds-most-recognized-watch/. Hodinkee 2013, A Quick Look At The New Rolex Ad Campaign: Highlighting Innovators And Rolex Wearers, http://www.hodinkee.com/blog/a-quick-look-at-the-new-rolex-ad-campaign-highlighting-innovators-and-rolex-wearers. Klara, R 2013, How Rolex Runs on Autopilot Educating is no longer necessary, http://www.adweek.com/news/advertising-branding/how-rolex-runs-autopilot-148233. McDonald, MHB, Chernatony, LD Harris, F 2001, ‘Corporate marketing and service brands – Moving beyond th e fast-moving consumer goods model’, European Journal of Marketing, vol 35, no. 3/4, pp. 335 – 352. McDonald, M Wilson, H 2011, Marketing Plans: How to Prepare Them, How to Use Them, John Wiley Sons, London. MPP-ME 2013, Advertising Spend (Part 2/5)-Watch Jewellery Sector Analysis, http://www.mpp-me.com/NewsDescription.aspx?Pkey=CE3938CC-6CAA-445C-9AFE-B8584ABE4F78. Onofrei, I 2012, How Rolex could become a prisoner of its own strategy, http://www.branditmagazine.co.uk/rolex/. OyesterInfo 2013, Rolex Advertisments, http://www.oysterinfo.de/en/werbung/index.php. Rolex 2013, About Rolex, http://www.rolex.com/about-rolex/rolex-history/1905-1919.html. Wall Street Week 2013, Emerging Markets Drive Luxury Goods, http://www.wallstreetweek.com/emerging-markets-drive-luxury-goods/. Wang, L 2013, Luxury Sales to Exceed $318 Billion, Driven by Emerging Markets and ‘Affordable Luxury’, http://www.businessoffashion.com/2013/10/euromonitor-coach-michael-kors-louis-vu itton-versace-fflur-roberts.html. This essay on Marketing strategy of Rolex and McDonald was written and submitted by user Matilda B. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.